Planning to launch a new product or service? Or looking to supercharge your sales efforts? Maybe your marketing materials need a refresh to make you stand out from the crowd? Then you’ll be needing marketing copywriting services with bite.
There are a multitude of tools in the sales and marketing arsenal, each suited to a particular stage in the customer journey. From email marketing and newsletters, to brochures and Powerpoint presentations, increasingly videos and infographics too, the key is to be clear and persuasive with your copywriting, while avoiding the dreaded waffle!
Too many companies are churning out marketing and sales copy that is so opaque and full of jargon that it’s almost impossible to understand what they’re selling. If you’re ‘delivering solutions’, ‘creating value’, or ‘curating experiences’ then chances are your readers (and potential customers) don’t understand either. If you want to produce great marketing copy, plain English is the way to go.
That’s why our marketing copywriting services specialise in clear, creative and persuasive copy, that will bring your products and services to life, elevate you from the competition and ultimately drive leads for your business.
We’ll start by taking a brief from you on your products and services, building an understanding of what makes you different, whether it’s your outstanding service, innovative technology or unmatched industry experience. We’ll spend time speaking to your team to truly understand what makes your business tick, the values and culture of the organisation and what you’re trying to achieve.
Depending on your needs we can produce tone of voice guidelines and creative concepts around your products, that make an impact and engage your audiences. We’ll then work with your designers, video producers and other partners to ensure the resulting copywriting and content fits perfectly with your brand guidelines and existing materials.
Whatever your sales and marketing copywriting needs, give us a call and find out more about how we can help.