You know those media logos you see on your competitors’ websites? The ones that make them look all innovative, trustworthy and like they really know their stuff? Well, you too could have those on your website (plus the fantastic coverage itself of course!), with the help of a few simple PR techniques.
You see, PR isn’t rocket science or black magic (well, most of the time anyway!) We PRs might like to pretend it is, but in fact there are loads of simple ways to get your name featured on the right blogs, magazines and newspapers, with just a little bit of creativity and a few well-worded emails to the right people.
Here’s our super six PR techniques for you to try:
1. Send out a press release:
Start-ups are hot property right now, which means journalists are eager to hear what you’re up to. Whether you’ve got a product launch coming up, you’ve just landed investment, or you’ve won an award, make sure you shout about it with a press release. It doesn’t need to more than a page, simply covering the main points of your story, with a snappy quote from your spokesperson. Then ping it out to your sector media and wait for the coverage to come flowing in.
2. Get your business profiled:
Every start-up has a fantastic story behind it and the media loves a bit of human interest. Why did you start your business? Where did the inspiration come from? What problem are you solving? What personal challenges have you overcome? Think about what’s unique about yourself and your company, and contact the media to suggest a profile. You could be their next big story.
3. Contributed articles:
Even if you’re just starting out, you’re bound to have some experience and expertise that somebody else could learn from, or some fresh views on your industry or the start-up world. The trade and online media are always looking for contributed articles, offering opinions and advice on topical subjects. These slots position you as an expert, while also promoting your brand.
4. Hi-jacking the news agenda:
Similarly, journalists are often looking for experts to quote on current affairs – ranging from Brexit to David Beckham! – particularly if you’re quick to drop them a line after some big news has broken. So, if you’ve got an opinion – the more controversial the better – there’s a good chance you’ll catch their attention. Also keep your eye on the #JournoRequest stream on Twitter, for some fast and easy comment opportunities.
5. Product reviews:
If you’ve got a physical product that you can send to media to test and review, then this is a great way of getting it featured in the right places. If you can treat them to a freebie then amazing, but if not, there’s no harm in lending them a sample for a few days. And even if you don’t have a physical product, can you give them a free test of your service instead? If what you do is fun or innovative, chances are you’ll tempt a few to have a go, and with a bit of luck they’ll thank you with some nice healthy column inches.
6. Client case studies:
Sometimes the best way to get your message out there is for your clients or customers to tell your story for you. It’s more believable and trustworthy coming from them, plus it brings to life how you’re solving a real problem in the real world. So, make sure you maximise any impressive, interesting or unusual client or customer stories, and let them do the talking for you!
Need some help developing your story, charming journalists and getting your brand out there in the most important places? Then drop me a line at firstname.lastname@example.org to find out more!