Even in the age of Facebook and Twitter, email is a hugely effective medium. With studies showing there are a staggering 4.3 billion email accounts worldwide, it’s not surprising that 42% of businesses say email newsletters are one of their most effective lead generators. With our newsletter copywriting services, you can be sure yours will hit the spot with the right people.
Email newsletters provide a way to show off your content, promote new products and services, bring your brand personality to life and drive customers to your website. They also keep you front of mind with your customers, providing an opportunity to target them with exclusive offers and discounts, so they’ll keep coming back and keep buying from you.
But, as with everything, your customers are overwhelmed with company newsletters, so it’s essential that yours stands out from the crowd. That means newsletter copywriting that is short, snappy, original, entertaining, along with an enticing subject line, great design and ideally an offer or discount to make your customers feel special – and encourage those all-important clicks.
A good newsletter should also work hand in hand with all your other marketing, PR, content and sales tools, providing a vehicle to promote your blog content, thought leadership, highlight recent PR coverage, encourage engagement in campaigns and boost sales through promotions.
So, if you’re looking to make your first foray into the world of email newsletters, or want to refresh your existing efforts, we can help you with strategy, planning, plus developing and creating the newsletter copywriting and content. We’re happy to work with your existing templates and designers, or we can advise on new partners if you don’t already have these in place.
Give us a call on 0208 144 9229 or drop us an email firstname.lastname@example.org to find out more about our newsletter copywriting services.