Defining key messages is vital for any business, but even more so when you’re a start-up.
Copywriting
I was explaining what I do to a co-worker the other day, and his response was: “yeah, but does content marketing actually work?”
I'm not even going to try to deny it. My blog has well and truly fallen by the wayside. And I'm meant to be a blogger and content specialist… I'm so embarrassed.
To save both you and your copywriter a headache, here’s a crash course on how to write a copywriting brief that will get results.
Gone are the days when your website just sat there, waiting patiently for customers to find it. Now it’s a living thing - a source of news, insights and information. And hosting a business blog is a massive part of bringing it to life, while also bringing in leads for your business.
Want your email newsletters to go into the brilliant bucket rather than the bin of boredom? Here’s some tips on how to get it right…
It’s easy to gloss over tone of voice when starting or running a business. Words are just words, right? Well, what if I told you that the tone of your communications, whether on your website, newsletter or social media, is as important as what your logo looks like, your colour palette, or your customer service?