Gone are the days when your website just sat there, waiting patiently for customers to find it. Now it’s a living thing - a source of news, insights and information. And hosting a business blog is a massive part of bringing it to life, while also bringing in leads for your business.
It’s easy to gloss over tone of voice when starting or running a business. Words are just words, right? Well, what if I told you that the tone of your communications, whether on your website, newsletter or social media, is as important as what your logo looks like, your colour palette, or your customer service?